Evaluation 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

YouTube - We used this to both upload our videos and to research other artists in our genre. And most importantly find our artist and song for our video. Pros of using youtube is that it is widely used, millions watch each day so we have a wide variety of inspiration.

Picnik - Used to create our album back and magazine cover. It great website to edit colours. And it also has fantastic fonts!

Final Cut Express - Used to create our music video! We were able to edit and manipulate our clips how we wanted them. We used a wide array of editing such as desaturation, colour correcting, blur, fades, cross dissolve and many more.

iTunes - We used iTunes to import our song for the music video.

iPhoto - Used to both import and edit photos used for both our music video, digipack and magazine.

Photobooth - Used to record videos to post on our blog and to also record a part for our music video.

iPhone - Used to take photos of out story board, draw ups of our CD covers and behind the scenes photos. The use of convergence here is great. We were able to take, use and import pictures on to the MACS and our blog.

Photoshop - We used photoshop to edit photos to create our digipack and magazine ad. However, we after opted to use Picnik as we got a better result for our CD and magazine.

Video Camera and Tripod - Used to shoot the footage of our music video and also to record our audience feed back videos and our CD research. The tripod was used to keep our shots steady.

Camera - Used to take location shots, shots of behind the scenes and to snap some amazing shots when our photo shoot took place for our CD cover and magazine ad.

Powerpoint - To create our presentation of our ideas and plans for our chosen song.

Surveymonkey - To ask and present the feedback from surveys we made surrounding our music video ideas.

Facebook - We used facebook accounts to let our friends know about our surveys so they could take part and also so we would have a wide range of results as family and friends of different ages and different tastes of music could reply.

Timeglider - To show our research of the history of music videos easily and in a much more interesting way than just typed out.

Evaluation 3

What have you learned from your audience feedback?

We have learnt a lot from our audience feedback from questionnaires we handed out to our classmates.

The very first product we asked our classmates to view for us was the music video footage we had place. The video at this point had very little editing but our feedback was great. It was important for us to receive this feedback so we could improve our music video and create something the audience actually wanted to see.

Our classmates were a great audience to ask as their were many different favourite genres, however if they all liked our it means it appeals to wider audiences.

The other thing they gave us feed back for is our CD pack.

Here is what they had to say:

Evaluation 2

How effective is the combination of your main product and ancillary texts?

Here is a video of Jack Mason and myself discussing our ancillary texts.
Things discussed are our CD digipack and magazine advert.

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music Video History Timeline

Goodwin's Rules

1. Music videos demonstrate genre characteristics
(e.g. stage performance in rock video, dance routine in hip hop etc).

2. There is a relationship between lyrics and visuals (the words are interpreted visually either through a narrative, or figuratively through signs and symbols)

3. There is a relationship between music and visuals (the editing of the visuals is closely linked to the rhythms of the music)

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, mirrors etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Ed Sheeran - The A Team (Official Music Video)