Evaluation 2

How effective is the combination of your main product and ancillary texts?

Here is a video of Jack Mason and myself discussing our ancillary texts.
Things discussed are our CD digipack and magazine advert.

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music Video History Timeline

Goodwin's Rules

1. Music videos demonstrate genre characteristics
(e.g. stage performance in rock video, dance routine in hip hop etc).

2. There is a relationship between lyrics and visuals (the words are interpreted visually either through a narrative, or figuratively through signs and symbols)

3. There is a relationship between music and visuals (the editing of the visuals is closely linked to the rhythms of the music)

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, mirrors etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Ed Sheeran - The A Team (Official Music Video)

Analysing a music video...

Ed Sheeran - The A Team

The music video is unlike the norm to which we are exposed to. The video is shot entirely in black and white and is almost a 100% narrative with a short, two second shot featuring the artist, Ed Sheeran, himself. And even then, in the shot he isn't the main focus. And no lip-singing is seen.

The video is unique and really helps the audience understand the nature of the song.In class, 3/5 students had heard the song before without seeing the video and no one, including myself, actually understood the song was about hardship of living on the streets, prostitution and drugs. After watching the video, we all felt somewhat more intrigued about the song and artist. 

Year 13!!!

Yay. Media AS is OVER. Exam went well - I hope - and now on to Media A2...

MUSIC VIDEOS.